I'm a trend researcher, copywriter and brand strategist based between Cape Town and Durban, South Africa.

Back when I thought being a career student was a viable life plan, I studied English Lit (Rhodes) and Brand Strategy (Vega).

I'm the lead trend researcher for a pretty great company (you should check them out, they're cool).

I speak around the country on trends and regularly write and contribute to magazines.

I'm a music nerd, intervention-level bibliophile and aficionado of the plain white t-shirt.