Freelance Writing & Editing
I am an expert in clear, on-brand communication and able to write for a range of media and industries. I have a particular focus on long-form brand copy like brochures, websites and prospectus documents but am equally interested in shorter pieces of messaging. My skillset also includes scriptwriting for brand films, radio spots and explainer videos. Complementing my writing offering, I also offer copy editing services, particularly around achieving an on-brand tone of voice with strategic aims in mind.
Strategic Brand Consulting
I have a background in brand development based on deep customer insights and am able to get involved at all phases of brand development work. This can involve defining strategic objectives for brands and campaigns, assisting in pitch presentations and conducting brand audits.
Trend Research & Speaking
Trend research is a key complementary focus to my writing skillset. I am deeply experienced in compiling focussed research reports around category and lifestyle trends, both at a product and consumer sentiment level. These reports can be as detailed or brief as the project requires and bring an invaluable strategic depth to a broader project. I also share my trend insight as a keynote speaker at various events.