Update: Business of Design

For the past two days I’ve been at the Business of Design conference here in Cape Town, where I shared four top trends to track in 2016. The event is organised by the geniuses behind Southern Guild and 100% Design South Africa (long-term trend crushes of mine) so when I was asked to speak, I jumped at the chance - more to hear everyone else speaking during the course of the two days than anything else.

In all of the conferences I attend, I find that it’s the new connections between ideas and concepts that you make that are the most valuable. For me, it’s been interesting to see how the themes I’ve identified for the new ITI 2016 Macro Trend Review have had so much validation - from the focus on Africa to the collaboration and co-working that’s so much a part of the up and coming sharing generation.

The Joburg edition is coming up soon, so if you’re on the fence about attending, jump in and do it. I’ll be speaking there too, so come and say hi if you’re there.