Every year, Plascon publishes a Colour Forecast, looking at the trends for the coming year. This year for the first time they also identified a new colour of the year as part of the publication. I speak to their Colour Manager, Anne Roselt, in my latest Neighbourhood article to get her perspective on the colour and where it comes from.
Plascon is one of my agency's clients, and we work on projects like their Colour Forecast with them. I was going through my archives a while ago, and I found this video that Rooinooi pictures produced of our process behind one of the previous Trend Forecasts and I thought I'd share it. We work on loads of projects like this and sometimes I think it's interesting for the public to get a glimpse at what goes on behind the scenes.