About Chris

Chris Reid is a Cape Town-based independent consultant with over 15 years’ experience across strategy, research and communication. With a background in the humanities and branding, he brings a distinct perspective to his work – translating complex trend thinking into clear, relevant insight with a pragmatic edge.

Areas of Expertise

Trend Research:

• Custom research into social, branding and design trends

• Keynote speaking

• Trend journalism and commentary

Brand Strategy:

• DNA development

• Proposition definition

• Communication strategy development

Copywriting:

• Brand-centred writing

• Long-form writing

• Editing

• Ghostwriting